April 21, 2025
Branch, a workforce payments platform, launched its paycard through its app. With this solution, companies can pay workers via bank account as opposed to a prepaid card, and it eliminates a variety of fees, according to a press release.
Companies can pay workers on the first day and offer them perks via paycard including cashback rewards and ATM access. Employees can also manage their money through the Branch App.
Other key features include:
"We're dedicated to providing businesses and workers with the tools they need to succeed in a rapidly evolving economy," Atif Siddiqi, founder and CEO of Branch, said in the release. "Our new paycard not only provides businesses with a comprehensive solution for paying their entire workforce, but also helps deliver a mobile-first, accessible experience for workers that traditional paycards lack."