Payments

BluPeak Credit Union intros Buy Now, Pay Later solution

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November 26, 2024

BluPeak Credit Union introduced a Buy Now, Pay Later solution called FlexPay for its digital banking system through a partnership with equipifi. With this solution, members can check pre-qualified BNPL offers in their digital banking platform and receive funds back into their checking accounts nearly instantly, according to a press release.

Members can make payments over time on eligible purchases via their credit cards with FlexPay, which integrates directly with BluPeak's core banking system.

"Consumer behavior is changing, and today they prefer to use BNPL when making purchases to stretch their budget and better manage their finances. Our mission is to be at the forefront of financial innovation, listening to member needs, and constantly adapting to ensure we deliver on our commitment to provide exceptional world class products and services. Our collaboration with equipifi is a testament to this commitment," Vito Zerilli, chief experience officer, BluPeak, said in the release.

"Consumers are adopting BNPL because they want products that are convenient and relevant to their everyday needs, and more than 70 percent of BNPL users would prefer these products from their trusted financial institutions," Bryce Deeney, CEO and co-founder of equipifi, said in the release. "By launching BNPL, BluPeak Credit Union is positioning themselves to meet their members where they are and become the go-to financial institution for every important moment."