STRATEGIC PARTNERS
January 6, 2002
BOSTON – If Bluetooth gets help soon, it can be saved. That's the conclusion of a new report, "Bluetooth In-depth: Applications & Strategies."
The 89-page report, marketed by IGI Consulting Inc. and produced by Datacomm Research, says that the Bluetooth wireless standard is losing its market bite because vendors aren't keeping their promises to keep costs low, create applications and make different Bluetooth devices work together.
"Bluetooth In-depth" says there is still time for success and still lots of potential. In the future, retail kiosks, pay phones, and other public access machines will use Bluetooth applications that automatically connect to user's devices.
Michael Hentschel, Managing Director of TechVest Ventures and principal author of the report, said that there could be 1.5 billion Bluetooth devices by 2005. That's a lot of teeth.
"But there is little profit in isolated applications; vendors must create application chains: series of interdependent tasks that together add value," he said.
"Bluetooth In-depth: Applications & Strategies" recommends six ways to revitalize Bluetooth. It profiles the top 50 applications, business planning, obstacles, market positioning and 35 vendors.
The report concludes that Bluetooth is the most economical way to connect low- to medium-speed devices.
