News

Because ski-through ATMs are so 2017 ...

February 23, 2018

Last year, the Canadian Imperial Bank of Commerce installed the world's first ski-through ATM at Whistler Blackcomb ski resort in British Columbia.

The kiosk, replete with heat lamps and ski pole- and glove-holders, delivered banking transactions "at clients' ski tips," according to a CIBC press release.

Not content to go another around with the same concept for the 2018 skiing season, CIBC topped itself — and its slopeside attraction — with an animatronic snowboard-riding penguin that does a perfect 360 with any Twitter user's tweet that includes @CIBC and the hashtag #SkiThruATM.

What's more, every time "Percy the Penguin" takes a spin, CIBC donates $1 to Alpine Canada, up to a maximum of $10,000, in support of the country's three national ski teams: Canadian Alpine; Para Alpine; and Ski Cross.