January 2, 2024
Bank of Baroda, based in India, released the bob BRO Savings Account for students from 16- to 25-years old. The account has no minimum balance requirement and comes with a debit card and up to 15 basis points interest rate concession on education loans, according to a press release.
"Today's youth are looking for a richer, more personalized and rewarding experience with their bank, backed by safety and service," Shri Ravindra Singh Negi, chief general manager, retail liabilities and NRI business, Bank of Baroda, said in the release. "The bob BRO Savings Account introduces young adults to the world of banking with a tailor-made product offering that takes care of their specific banking requirements and gives them access to features and benefits that they value the most. Bob BRO makes banking simple, enabling them to start their journey towards savings and financial independence with ease."
In addition to the savings account, the bank also created a metaverse environment to allow students to make digital payments in a virtual/augmented reality environment.