Digital Banking

Bank of America sees over 26B digital interactions

Photo: Adobe Stock

February 27, 2025

Bank of America saw more than 26 billion digital interactions from its clients in 2024, an increase of 12% year-over-year. It currently has more than 58 million digital clients, according to a press release.

Other metrics include:

• Clients logged into accounts 14.3 billion times, up 16% year-over-year.
• Customers interacted 676 million times with AI assistant Erica.
• 37.6 million customers opted into proactive digital alerts.

"Digital is the centerpiece of our relationship-driven strategy," Nikki Katz, head of digital at Bank of America, said in the release. "Erica serves a dual role in our clients' lives: a personal concierge and mission control for their finances, helping them make every day financial decisions more efficiently."