December 9, 2020
American Television Media Group Inc, a digital-out-of-home advertising and content company, has entered into an exclusive sales and marketing agreement with FCTI Inc. a nationwide ATM solutions provider to produce exclusive content for 7-Eleven Inc's ATM machine toppers, according to a press release.
"We believe the collaboration with 7-Eleven will create invaluable opportunities for advertisers to target consumers across the single largest ATM network in the U.S," Daniel Aharonoff, a digital marketing and technology veteran who will head up the effort said in the release.
ATM.TV is already vetting potential brand advertisers to promote products and services on-screen for the convenience chain. The system is expected to be fully deployed by the end of the year.