News

ATMs included in BofA, AOL Time Warner advertising deal

December 27, 2001

NEW YORK -- Web-enabled ATMs will be part of a new marketing agreement in which Bank of America and AOL Time Warner have agreed to promote each other's services through a variety of media.

As part of the multi-year agreement, Bank of America will receive ads on AOL Time Warner's America Online service and Web properties, in Time Inc. magazines, and on AOL-owned Turner television properties.

The deal also will include specific, exclusive sponsorships of elements of CNN and CNNfn/CNN Money.

In return, New York-based AOL will receive ads on Bank of America's ATMs, bills and statements, and through in-bank signage and on telephone banking.

"This agreement marks the first time another company has launched advertising of this scale on Bank of America channels. I see this agreement as a  testimony to the strength, reach and reputation of the Bank of America franchise and brand," said Barbara Desoer, of Bank of America's consumer products unit.

Bank of America is in the midst of a consumer campaign called "Why Not Bank Your Own Way?" promoting its checking, savings and online accounts.