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ATM Industry Association launches new business plan, brand look
A more modern look was 'past due' for the organization, which produces multiple conferences, best practices documents, online training, and more.
January 20, 2015
With the new year, the ATM Industry Association has launched a new business plan and a new look.
"Our new two-year business plan is fundamentally member-centric, with new benefits being added for our members, including an online Market Intelligence Library and Interactive Industry Radar, as well as a new CRM system for coordinating and improving all our future communications with our members," ATMIA CEO Mike Lee said in a news release. The one-page document lays out 10 steps that will guide the organization's efforts through 2015 and 2016.
Lee said the organization's refreshed branding reflects its principles and ethos in serving a vibrant, growing industry.
"There is a new effect of a quiet boldness or assurance which symbolizes our maturity after 17 years of building and globalizing our status as the only international nonprofit body for the ATM industry," Lee said. "At the same time, there is a hint of our passion for our work in the new logo's strong, but subtle, colors."
Tom Harper, CEO of Networld Media Group (which publishes ATM Marketplace), said a more modern look was past due for the organization, which today produces multiple conferences, best practices documents, online training, and also works at legislative and regulatory levels to represent the interests of the industry and its members.
"ATMIA has come a long way since the current logo was introduced in the late nineties," he said. "It was time to update the brand now that they are the only global association dedicated to the ATM and cash."
Brian Kett, president and director of GRG International called the new branding "a terrific, new look for a terrific organization."
"The new modern, clean, colorful and efficient ATMIA logo is a strong reflection of how our association continues to evolve in tackling the challenges that our members face not only today and in the future," he said.
Cardtronics Chief Marketing Officer Tom Pierce said the new logo puts an emphasis on the ATM with a modern, forward-looking design.
"The visually compelling nine-diamond element of the logo links to the ubiquitous ATM keypad while also evoking the image of a shield, showcasing the important role the ATMIA plays in defending and advancing the ATM industry and those touched by it," he said.
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ATM Industry Association (ATMIA)
The ATM Industry Association, founded in 1997, is a global non-profit trade association with over 10,500 members in 65 countries. The membership base covers the full range of this worldwide industry comprising over 2.2 million installed ATMs.
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