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Asia a central player in Wincor's growth strategy
September 13, 2007
SINGAPORE - On the 25th birthday of its subsidiary in Singapore, Wincor Nixdorfstarts production of its first ATM, predominately developed in Singapore. With this launch, Wincor Nixdorf undertakes a further step in the integration of its global development.
"Singapore has developed from a production location into the nerve center of our Asian business activities," said Eckard Heidloff, president and CEO of Wincor Nixdorf. Spanning its 25-years history, the regional headquarters have continuously evolved and expanded to include additional functional areas such as logistics, development, sales and service management.
Currently, Wincor Nixdorf has eight legal entities in the region and has established strong partnerships in nine other countries. Since Asia is Wincor Nixdorf's fastest growing market for hardware, software and service, the company is expanding its business activities with the foundation of a subsidiary in India, opening October 1st, 2007.
Wincor Nixdorf's goal is to grow at a quicker pace than the competition, thus gaining additional market share. In the past years, Wincor Nixdorf has continuously increased in ranking based on shipments. Moving from rank 14 to rank 4 in the ATM category and rank 5 in the electronic point-of-sale (EPOS) systems category. The company aims to continue this successful path and be placed in the top three positions.
Heidloff stated that it is the company's intent to increase its net sales in Asia Pacific/Africa from the current level of $286 million over the next years.
"It is our long term target to increase the percentage contribution of net sales from this region significantly from the current level of 12 percent," he said.
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