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Advertising on ATM screens gains momentum
May 26, 2009
Radio Business Report: It has come to the attention of entrepreneurs that ATMs have a characteristic that make them an ideal venue upon which to place an advertising message: they are giving cold hard cash to an individual who is likely to turn right around and spend it somewhere. There is also a good chance that the individual is going to spend the cash in the immediate vicinity. The geographical targeting ability offered by ATMs is obvious, and the frequent proximity to point of purchase is something that advertisers would want to tap in to.
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