Rebecca Cicarelli
Rebecca Cicarelli
Rebecca Cicarelli is a marketing professional/business leader with more than 20 years of B2B and B2C experience, and a record of success in industry and consulting. She has Marketing oversight for BranchServ with a focus on growth initiatives in the automation space. Rebecca has an MBA from NYU.
Recent Contributions
4 ways banks can prepare staff for next-gen ATM technology
by Rebecca Cicarelli — Marketing Director, BranchServ
Swapping out long-standing and reliable ATM equipment for state-of-the-art technology that's new and unfamiliar may not come easy, especially for staff.
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ATM skimming and shimming: Is your fleet protected?
by Rebecca Cicarelli — Marketing Director, BranchServ
Financial institutions have long been aware of skimming, where thieves attach readers to ATMs in order to strip card data. Shimming, however, is a fairly…
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3 reasons why banks decommission branches
by Rebecca Cicarelli — Marketing Director, BranchServ
Branch closures are usually triggered by reduced business or consumer traffic, but it's never quite that simple. Here are three events that prompt the decision.
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Are you ready to dig in to Windows 10 with your ATM vendor?
by Rebecca Cicarelli — Marketing Director, BranchServ
It's not enough to simply install Windows 10 and call it a day. You need to ask yourself — and your vendors — some questions to ensure that the Windows 1…
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Change is coming: Are you ready for Windows 10?
by Rebecca Cicarelli — Marketing Director, BranchServ
Although some financial institutions have implemented the transition already, many have decided to wait it out. But with Microsoft set to end support for…
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