News & Media From Rebecca Hellmann
Increase transactions and awareness with simple ATM branding
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Many ISOs and ATM deployers seek to increase machine traffic and incremental revenue by offering branding options for financial institutions. However, FIs are…
read nowBrand expansion through branchless banking
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
While transactions at financial institution branches across the U.S. are dropping by approximately 5 percent per year, PC and Internet use are on the rise. The…
read nowBrand offers at the ATM: an innovative way to engage consumers
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
The ATMIA US 2013 conference offered a plethora of information for ATM owners and operators about EMV, PCI and ways to mitigate dropping interchange fees.
read nowADA and the ATM Brand
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
The ADA requirements deadline for ATMs has long since passed, but many financial institutions have yet to make the upgrades to all of their machines. Some 5…
read now3 ways for your FI brand to better market ATM convenience
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Proper use of ATM innovation, placement and branding can introduce an FI's brand and advertise its convenience to potential customers. But, a financial…
read now5 simple ways to protect consumers and brand at the ATM
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Personal and financial security is a serious issue in today's fast-moving and technologically complex world. And for many, the apparent ease with which…
read nowBranch traffic dropping; ATMs to the rescue
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Despite a 22 percent rise in the number of financial institution branch locations in the U.S., branch foot traffic is at an all-time low. Transactions at…
read nowContactless cards: Are they right for the brand?
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Major credit card and payment companies have been moving steadily toward the introduction of near field communication technology via smartphones and…
read nowThe 4 questions an FI should answer before adding a new product or service
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
In a world of constant technology upgrades and changes, many financial institutions feel pressure to keep up with the times to draw in new business as well as…
read nowBranding basics: Make use of inherent ATM advertising
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Many financial institutions are content to call out their ATMs with a branded fee notification sticker, a small sign and, maybe, a nice welcome screen. Why…
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