News & Media From Rebecca Hellmann
More relevant than ever: The changing face of the ATM
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Financial institutions are investing more in high-tech features that appeal to cash-carrying millennials, and that's a great opportunity for IADs.
read now
The ATM business isn’t an ATM
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
The notion among certain groups that ATMs are obsolete has been pervasive for many years. However, data suggests that the ATM and its industry are far from…
read now
Fed study finds that ATM, debit might be safer than credit cards
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
In 2012, PIN debit card transactions - including both purchases and ATM cash withdrawals - had the lowest fraud rates among general-purpose cards by both…
read now
It's not an ATM. It's another branch.
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
It might be time to start considering your individual ATMs as mini-branches and to begin thinking about how to deliver an experience befitting of their…
read now
The rise of the ATM — self-service banking’s main touch point
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
How could the dinosaur that is ATM technology possibly survive — much less thrive — in a country full of tech-obsessed millenials? Convenience.
read nowAre cash and prepaids the key to helping customers budget ... and keeping them loyal?
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
A 2014 consumer financial literacy survey from Harris Poll notes that only 39 percent of U.S. adults are keeping a budget or tracking their spending. A…
read nowBusting out of the ATM branding rut
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
The best way to get out of a rut is to change how you think about the problem, according to Josh Streufert, creative director for Weber Marketing Group.
read nowTo increase positive brand image, eliminate negative impressions at the ATM
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
In the Internet age, negative comments and reviews can go viral in the worst possible sense. Companies scramble to "clean up" customer service issues and draft…
read nowCould mobile be the future for ATMs and FI brands?
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
You might have heard the buzz about mobile and cardless payments. Tech companies around the globe are touting mobile wallets, near field communications and…
read now4 examples of ATM branding to jumpstart a creative brainstorm
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Many financial institutions and retailers still see ATMs merely as cash or transaction machines. In reality, creative thinking can transform a standard…
read nowThe mobile revolution helps bring a positive future for FI brands
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
A recent study from Pew Research shows that 91 percent of U.S. citizens owned a mobile phone as of May. This finding officially makes the mobile phone the most…
read now3 upcoming upgrades that could increase FIs' costs
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
In today's self-service culture, ATMs and mobile banking have become key aspects of customer satisfaction and retention. However, the fast pace of…
read now3 ways managed services can help FIs with EMV and other changes
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
FIs spent quite a bit of money to update their ATM fleets and meet requirements of the new ADA regulations implemented last year. Now financial institutions…
read nowEMV migration and the FI brand: What could it mean for you?
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
EMV chip technology is already common in the payments industry, used throughout Europe, Canada, Australia, Mexico, Latin America, Africa and most of the…
read nowBranding for millennials: updated marketing required
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
I can't stop raving about my financial institution's new iPhone application. It's been in development for more than a year and I have been eagerly awaiting its…
read nowThe outsourcing debate
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Famed management consultant Peter Drucker spoke extensively about outsourcing and is often credited with the idea as we know it today.
read nowHigh school ATM placement passes the test
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
AmeriChoice Federal Credit Union in Pennsylvania has done what many institutions have waffled on for years — placed an ATM in a community high school. Welch…
read nowHow branding can broadcast community involvement
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Many financial institutions, large and small, pride themselves on a community focus. These FIs participate in local events, donate to charities, provide unique…
read nowATM outsourcing: a better branding idea?
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
ATM outsourcing options have been around for years but many financial institutions remain unaware of the process and benefits of outsourcing.
read nowMobile banking: Increased acceptance equals greater opportunities for FIs
by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM
Mobile devices have become a part of everyday life around the world, used for banking, entertainment, communication, payments, budgeting and even shopping. A…
read nowSubscribe
Get the latest news and resources from ATM Marketplace.
