Rebecca Hellmann

None

Connect with Rebecca:

Recent Contributions

More relevant than ever: The changing face of the ATM

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

Financial institutions are investing more in high-tech features that appeal to cash-carrying millennials, and that's a great opportunity for IADs.

read now

The ATM business isn’t an ATM

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

The notion among certain groups that ATMs are obsolete has been pervasive for many years. However, data suggests that the ATM and its industry are far from…

read now

Fed study finds that ATM, debit might be safer than credit cards

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

In 2012, PIN debit card transactions - including both purchases and ATM cash withdrawals - had the lowest fraud rates among general-purpose cards by both…

read now

It's not an ATM. It's another branch.

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

It might be time to start considering your individual ATMs as mini-branches and to begin thinking about how to deliver an experience befitting of their…

read now

The rise of the ATM — self-service banking’s main touch point

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

How could the dinosaur that is ATM technology possibly survive — much less thrive — in a country full of tech-obsessed millenials? Convenience.

read now

Are cash and prepaids the key to helping customers budget ... and keeping them loyal?

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

A 2014 consumer financial literacy survey from Harris Poll notes that only 39 percent of U.S. adults are keeping a budget or tracking their spending. A…

read now

Busting out of the ATM branding rut

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

The best way to get out of a rut is to change how you think about the problem, according to Josh Streufert, creative director for Weber Marketing Group.

read now

To increase positive brand image, eliminate negative impressions at the ATM

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

In the Internet age, negative comments and reviews can go viral in the worst possible sense. Companies scramble to "clean up" customer service issues and draft…

read now

Could mobile be the future for ATMs and FI brands?

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

You might have heard the buzz about mobile and cardless payments. Tech companies around the globe are touting mobile wallets, near field communications and…

read now

4 examples of ATM branding to jumpstart a creative brainstorm

by Rebecca Hellmann — Marketing and Sales Coordinator, Welch ATM

Many financial institutions and retailers still see ATMs merely as cash or transaction machines. In reality, creative thinking can transform a standard…

read now

See More From Rebecca