News & Media From Alicia Blanda

Betsy Bohlen’s legacy: Infectious energy, a terrific sense of humor … and unique footwear

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Even if you never met Betsy, who passed away Saturday, Feb. 9, after losing her battle with cancer, you have likely seen her at a conference. She was the woman…

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5 ways your LinkedIn profile could be holding you back

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

LinkedIn started as a basic networking and job search tool, but has become so popular that business-minded professionals use it regularly to build important…

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Is your ATM business missing out on social media sales?

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Studies indicate that social media users spend 20–40 percent more with companies that engage with them via social media — and they rely on social media…

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5 strategies to improve email open rates

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Because of its continuing popularity, email has grown to be a marketing staple for businesses. Here's how to ensure that your message stands out in your…

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An ATM business built on big ideas — and brotherhood

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

If there were a handbook titled "ATM Business-building for Dummies," Rule No. 1 probably would be "NEVER go into business with family." But the band of…

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4 ways to make your ATM business more like Amazon

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Amazon continues to provide a high-level example of catering to customers. By studying their methods, ATM companies can pinpoint the practices that have led to…

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A passion for payments: Breaking the glass ceiling in the ATM industry

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Embry's journey in payments has spanned several decades and has relied on a great deal of curiosity, gumption, team work, a little bit of luck ... and four…

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Staying the same can mean getting passed by

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Implementing new technology can be difficult and costly. However, refusing to make changes can cripple your business as the competition adopts the latest…

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3 ways online content can help your ATM and payments business

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Most business owners and marketers know about blogs, white papers and infographics. What they might not realize is how this type of ongoing research, news…

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What we can learn from the latest 'ATMs'

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

The Safe Water Network has introduced an affordable "water ATM" in India. Paline LLC has launched America's first "pizza ATM" at Xavier University in…

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Two guys, an RV and a lot of ATMs

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Brothers Mike and Evan Almeida took their event ATM show on the road 12 years ago and haven't looked back yet.

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'What you gonna do in those shoes?'

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Look for Betsy Bohlen next week at the ATMIA US in Florida. But don't look for her to be wearing 'cruel shoes.'

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4 strategic marketing moves for ATM operators

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

With so many new advertising and marketing options available, it can often be hard for businesses to decide what strategies and technologies will be the best…

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5 ways to get greater value from your ATM business website

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Resolve to start 2017 by optimizing your organization's website for greater visibility and value to potential customers. You don't have to pay a lot, you just…

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4 ways to promote your ATM business with social media

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

Social media does not have to be difficult. With the right tools and planning, it can serve as a heavyweight marketing and customer service tool — without…

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14 tips for an effective email marketing campaign

by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations

When you send a marketing email for your business, you want it to arrive in the inbox, get viewed and inspire action. Here's how to increase the odds that all…

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