Alicia Blanda
Recent Contributions
Betsy Bohlen’s legacy: Infectious energy, a terrific sense of humor … and unique footwear
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
Even if you never met Betsy, who passed away Saturday, Feb. 9, after losing her battle with cancer, you have likely seen her at a conference. She was the woman…
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5 ways your LinkedIn profile could be holding you back
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
LinkedIn started as a basic networking and job search tool, but has become so popular that business-minded professionals use it regularly to build important…
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Is your ATM business missing out on social media sales?
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
Studies indicate that social media users spend 20–40 percent more with companies that engage with them via social media — and they rely on social media…
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5 strategies to improve email open rates
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
Because of its continuing popularity, email has grown to be a marketing staple for businesses. Here's how to ensure that your message stands out in your…
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An ATM business built on big ideas — and brotherhood
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
If there were a handbook titled "ATM Business-building for Dummies," Rule No. 1 probably would be "NEVER go into business with family." But the band of…
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4 ways to make your ATM business more like Amazon
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
Amazon continues to provide a high-level example of catering to customers. By studying their methods, ATM companies can pinpoint the practices that have led to…
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A passion for payments: Breaking the glass ceiling in the ATM industry
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
Embry's journey in payments has spanned several decades and has relied on a great deal of curiosity, gumption, team work, a little bit of luck ... and four…
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Staying the same can mean getting passed by
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
Implementing new technology can be difficult and costly. However, refusing to make changes can cripple your business as the competition adopts the latest…
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3 ways online content can help your ATM and payments business
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
Most business owners and marketers know about blogs, white papers and infographics. What they might not realize is how this type of ongoing research, news…
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What we can learn from the latest 'ATMs'
by Alicia Blanda — Chief Marketing Officer, Blanda Marketing & Public Relations
The Safe Water Network has introduced an affordable "water ATM" in India. Paline LLC has launched America's first "pizza ATM" at Xavier University in…
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