Omnichannel Marketing for Financial Institutions: An Industry Guide

Publication Type:
Guide

Published / Updated:
Nov. 16, 2016

This guide, sponsored by Auriga, serves as a tool to better understand FIs' preferences in omnichannel marketing systems. The survey asked whether FIs believe that targeted marketing and promotions must change as customers increasingly adopt digital banking solutions. Additionally, the survey aimed to determine what portion of the banking industry is using omnichannel systems and whether these FIs’ marketing systems behave consistently across all channels.




Auriga

Auriga is a software solutions company, specialized in end-to-end systems that integrate the various delivery channels used in retail banking.

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