Page 3 Introduction
Page 7 Chapter 1 Omnichannel banking survey results
Page 17 Chapter 2 Interviews with financial institutions
Page 35 Chapter 3 Recommendations from consultants and vendors
Page 47 References
ATM Marketplace surveyed financial institutions, (FIs) worldwide and conducted detailed interviews with leading European and North American FIs and consultants. The survey sought insight as to the features that FIs expect in a marketing system and how they view the role of marketing technology in the bank of the future.