KeyBank - Enhancing Profitability and Performance
When KeyBank found they were getting client Request for Proposals (RFPs) for areas where they lacked presence, they struggled to compete with other bids. While partnerships with cash-handling companies to set up satellite sites for certain clients were a stopgap solution, the results were problematic. Low volume made their costs high, and made it difficult to be competitive. KeyBank needed a competitive way to deliver a client-oriented solution model.