The ATM channel represents a prime opportunity for financial institutions to market products and services to their customers.
From enabling basic transaction personalization at the ATM to executing advanced marketing that delivers specific messages to individual customers, financial institutions can leverage the ATM investment to enhance relationships with current customers, acquire new ones, and realize a substantial return on investment.
This webinar will:
Explore consumer and market trends driving the opportunity for marketing at the ATM
Identify the ways different customer segments use the self-service channel and how to position products and services
Reveal best practices for developing and expanding marketing campaigns at the ATM
Illustrate the competitive advantage to be gained by marketing through the self-service operation