Digital Signage for Financial Institutions
Source: DigitalSignageToday.com
Type: Guide
Overview|Table of Contents|Intro|Download
Chapter 1
The increasingly complex financial services landscape
Chapter 2
Digital media in the branch
Chapter 3
The ATM as digital media device
Chapter 4
The importance of measurement
Chapter 5
First steps
Chapter 6
Research and results: The psychology of in-store media
Appendix
Top results from Bank / Credit Union
Video: Consumer Research Webinar – 58 minutes
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