Communication Federal Credit Union Targets Credit Card Growth
Oklahoma-based Communication Federal Credit Union wasn’t sure exactly how to breathe new life into its card program. Although the credit union had more than 50,000 members, fewer than 9% of those members carried the credit union’s credit card.
The first step was to help CFCU determine the effects of the CARD Act on its portfolio and understand the opportunities the new regulations presented. It was a matter of finding and leveraging real opportunities amid the new regulatory environment for CFCU to attract new cardholders.
Because every credit union card program is unique, Vantiv’s relationship managers develop customized plans to align card programs with credit union goals and drive growth. Whether you want to increase cardholders, drive usage, mitigate risk, or improve card profitability, Vantiv delivers proven solutions and expertise for every credit union need.
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