HDFC Bank - An NCR Case Study
In keeping with HDFC Bank’s objective to provide world-leading, innovative services, it sought a solution to enhance and strengthen the relationships it has with its customers, across multiple channels, efficiently and cost-effectively.
HDFC Bank wanted to provide a consistent banking experience across the channels its customers preferred to use to interact with them. And, with 80% of customer transactions occurring outside the branch, the ATM, Internet banking and phone banking were key areas of focus.
HDFC Bank was fully aware of NCR’s market-leading hardware and software capabilities and its expertise through previous collaborations. This led the bank to choose NCR APTRA eMarketing to help deliver on all its objectives.
NCR APTRA eMarketing helps HDFC Bank reach existing and new customers across every single one of its channels, in the ways that its customers want to be reached. From phone to online banking and from the call center to the ATM—it delivers consistent and targeted marketing communication and a consistent customer experience across them all.
The ability of NCR APTRA eMarketing to work with any CRM system meant seamless implementation for HDFC.
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