"Got Milk?" - Why the ATM industry needs to remember it’s valuable and share that information with others

Tags: Advertising / CRM, Retail / Off-Premises
Type: White Paper
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The ATM industry provides convenience to cash end users and value to cash-taking industries, but its benefits are not always recognized by merchants who deploy off-premises ATMs. The industry needs to do a better job of sharing its value with deployers. Best practices include:

  • Providing reliable machines
  • Understanding the networks
  • Ensuring good customer service