Engaging the ATM Customer with Intelligent Personalization
Sponsored by: Phoenix Interactive Design, Inc.
Type: White Paper
Overview | Download
Gen X and Gen Y customers expect that information will come to them automatically and electronically. Financial institutions that want to attract this demographic can use personalization at the ATM to help. The benefits of personalization include:
- Beginning a dialogue that engages customers and increases brand loyalty
- Offering targeted marketing messages for increased ROI
- Appealing to technologically-savvy customers
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