The Use of ATM Screens to Augment Marketing Initiatives

Sponsored by Elan Financial Services
Tags: Advertising / CRM, Bank / Credit Union
Type: White Paper
Overview|Download

ATMs give financial institutions the opportunity to present marketing that delivers targeted messages to the right person at the right time. The welcome screen, please wait screen and thank-you screen all present ways for financial institutions to promote products or share community information. To make the most out of messaging, consider:

  • Updating content frequently, including having seasonal promotions
  • Using full color, animated displays
  • Outsourcing ATM marketing, ensuring high-quality messaging with a minimum of effort