Surveys, such as a recent one conducted by Level Four Software, reveal that financial institutions are increasingly interested in new business models and services for their ATM channel. The rise of open standards that abstract the services and presentation software on the ATM from the proprietary hardware mean that financial institutions now have an opportunity to change the way they produce and distribute ATM services and make it a much more dynamic customer touch-point. But to achieve this, ATM deployers will have to embrace a new approach that draws on some lessons learned in the automotive industry over the past few decades. The basics of this approach and the benefits it could yield are outlined in this article, along with a high level view of the recent technology changes that are making it possible.

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