The burgeoning cost of maintaining ATM networks is making banks reconsider their traditional ATM views. No longer do they see their ATM networks as mere cost centers. Today, financial institutions are developing strategies to make ATMs “pay their own way.” With the advent of new technologies and infrastructures, ATM deployers can generate meaningful revenue through ATM advertising.

Barclays reaches a far wider customer base through “Account Servicing“ kiosk
ATM customers come first
ATM Transaction Analyzer
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