ATMIA: Can 3rd party ads take off on ATMs, mobile devices?
Ron Schuldt of Columbus Data Services
says he doubts third-party advertising for the ATM and the mobile channel will grow legs anytime soon. Despite pockets of success in the United Kingdom and Australia, third-party advertising and marketing initiatives have a long way to go. Schuldt shared his experiences in the third-party advertising arena last month during the ATM Industry Association's annual U.S. conference.