Co-op ATM signage program gets a makeover

The revamped program now offers surrounds, as well as signage and toppers, to Co-op ATM network participants.

FEATURES


'In the middle of the action': The ATM in an omnichannel world

The ATM should be central to the omnichannel experience. Here's why.

Cohesive branding key to effective marketing at the ATM

Consider how your FI works to keep branding efforts constantly in front of your customers — including those engaging with you at the ATM.

The top 6 reasons why FIs should brand ATMs

Customization leads to increased awareness and revenue-generating opportunities at a time when FIs must use every channel to build their brand.

Is your bank missing the payoffs of surcharge-free ATMs?

Fees are the No. 1 reason why consumers change FIs, and ATM fees are especially despised. Here are two ways to cut ATM fees and encourage consumer stickiness.

Hit your 2015 marketing goals

Quality, consistent branding, targeted campaigns, and strategies that fit the times are hallmarks of a successful marketing plan.

Call for entries: Cash Always Works video

Tell the ATM Industry Association your true story about a time when cash came to the rescue.

Boost brand awareness with effective ad strategies

For many FIs and IADs, promotional messages at the ATM can generate the extra jolt of power that moves a current or potential customer to action.

3 ways to keep the focus on the customer

One customer's bad experience and three common-sense ways to ensure that your customers will never have one remotely like it.

It's not an ATM. It's another branch.

It might be time to start considering your individual ATMs as mini-branches and to begin thinking about how to deliver an experience befitting of their importance as such.

The rise of the ATM — self-service banking’s main touch point

How could the dinosaur that is ATM technology possibly survive — much less thrive — in a country full of tech-obsessed millenials? Convenience.

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NEWS


TD Bank enters first retail ATM partnership

The bank has struck a deal with Cardtronics to rebrand 143 cash machines in Walgreen's stores across Massachusetts.

EFCU Financial taps Dolphin Debit for ATM management

The outsourcing deal expands on a cobranding relationship that already existed between the two organizations.

Collis, Aspects test tools to take on UL branding

The products themselves will remain the same; foreseeable aesthetic changes will include packaging, GUIs, user manuals and promotional material, UL said.

Randolph-Brooks FCU builds service footprint with branded ATMs

Dolphin Debit has helped the FCU increase its visibility with a dozen newly branded ATM locations over the past year.

Cardtronics to operate Corner Store ATMs in Canada

An expanded agreement between CST Brands and Cardtronics Canada will add 275 ATMs to the company's portfolio north of the border.

Oriental, Sharenet undertake major ATM fleet expansion in Puerto Rico

The addition of 85 newly branded units will increase Oriental Bank's ATM footprint on the island by 30 percent.

Mississippi FCU, Dolphin Debit tie up in branding deal

Traffic at the 18 newly added units rivals that of some branch ATMs, the FCU says.

Oriental Bank expands ATM footprint with Sharenet branding deal

As a result of the deal, Oriental Bank customers will have access to 332 surcharge-free ATM locations across the Island.

WaterStone Bank, eGlobal partner in ATM branding deal

The Wauwatosa, Wisconsin-based FI will expand its service footprint with six branded ATMs at Best Buy stores in its local market.

DC Payments, BMO sign ATM deal covering Shell Canada locations

Shell operates one of Canada's largest convenience store and retail fuel networks; the deal could comprise 400 Bank of Montreal-branded ATMs.

Cardtronics UK triples Cashzone ATM count in grocery, department store chains

The rollout of Cashzone-branded ATMs is underway at Waitrose and John Lewis stores and will continue through 2015.

Pulse unveils revitalized logo

The updated design aims to identify the ATM and debit network more closely with its parent company, Discover Financial Services.

ATM Industry Association 
launches new business plan, brand look

A more modern look was 'past due' for the organization, which produces multiple conferences, best practices documents, online training, and more.

KeyBank, Cardtronics strike ATM branding deal

The Cleveland-based FI will put its brand on 25 Cardtronics-owned ATMs located at Rite Aid stores in New York state.

Alaska USA FCU doubles ATM footprint via Cardtronics branding deal

The branding agreement covers more than 200 Cardtronics-owned and -operated ATMs at retail locations in Washington state and California's High Desert.

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Discover how to craft an effective brand message for your product or service — and then learn how to deploy it effectively as well, by developing a comprehensive branding strategy that will build awareness and bring in new business.