Quality, consistent branding, targeted campaigns, and strategies that fit the times are hallmarks of a successful marketing plan.
Tell the ATM Industry Association your true story about a time when cash came to the rescue.
For many FIs and IADs, promotional messages at the ATM can generate the extra jolt of power that moves a current or potential customer to action.
One customer's bad experience and three common-sense ways to ensure that your customers will never have one remotely like it.
It might be time to start considering your individual ATMs as mini-branches and to begin thinking about how to deliver an experience befitting of their importance as such.
How could the dinosaur that is ATM technology possibly survive — much less thrive — in a country full of tech-obsessed millenials? Convenience.
A 2014 consumer financial literacy survey from Harris Poll notes that only 39 percent of U.S. adults are keeping a budget or tracking their spending.
Opportunities abound, on-screen and off-, to increase the value of an ATM placement through advertising.
The best way to get out of a rut is to change how you think about the problem, according to Josh Streufert, creative director for Weber Marketing Group. Streufert cited Akira Yoshizawa, grand origami master of Japan, as the perfect...
In the Internet age, negative comments and reviews can go viral in the worst possible sense. Companies scramble to "clean up" customer service issues and draft plans to help their employees turn bad situations into, if not positive, at least...