Oriental Bank expands ATM footprint with Sharenet branding deal

As a result of the deal, Oriental Bank customers will have access to 332 surcharge-free ATM locations across the Island.


Hit your 2015 marketing goals

Quality, consistent branding, targeted campaigns, and strategies that fit the times are hallmarks of a successful marketing plan.

Call for entries: Cash Always Works video

Tell the ATM Industry Association your true story about a time when cash came to the rescue.

Boost brand awareness with effective ad strategies

For many FIs and IADs, promotional messages at the ATM can generate the extra jolt of power that moves a current or potential customer to action.

3 ways to keep the focus on the customer

One customer's bad experience and three common-sense ways to ensure that your customers will never have one remotely like it.

It's not an ATM. It's another branch.

It might be time to start considering your individual ATMs as mini-branches and to begin thinking about how to deliver an experience befitting of their importance as such.

The rise of the ATM — self-service banking’s main touch point

How could the dinosaur that is ATM technology possibly survive — much less thrive — in a country full of tech-obsessed millenials? Convenience.

Are cash and prepaids the key to helping customers budget ... and keeping them loyal?

A 2014 consumer financial literacy survey from Harris Poll notes that only 39 percent of U.S. adults are keeping a budget or tracking their spending.

From bail bonds to bollards: The value of ATM advertising

Opportunities abound, on-screen and off-, to increase the value of an ATM placement through advertising.

Busting out of the ATM branding rut

The best way to get out of a rut is to change how you think about the problem, according to Josh Streufert, creative director for Weber Marketing Group. Streufert cited Akira Yoshizawa, grand origami master of Japan, as the perfect...

To increase positive brand image, eliminate negative impressions at the ATM

In the Internet age, negative comments and reviews can go viral in the worst possible sense. Companies scramble to "clean up" customer service issues and draft plans to help their employees turn bad situations into, if not positive, at least...

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WaterStone Bank, eGlobal partner in ATM branding deal

The Wauwatosa, Wisconsin-based FI will expand its service footprint with six branded ATMs at Best Buy stores in its local market.

DC Payments, BMO sign ATM deal covering Shell Canada locations

Shell operates one of Canada's largest convenience store and retail fuel networks; the deal could comprise 400 Bank of Montreal-branded ATMs.

Cardtronics UK triples Cashzone ATM count in grocery, department store chains

The rollout of Cashzone-branded ATMs is underway at Waitrose and John Lewis stores and will continue through 2015.

Pulse unveils revitalized logo

The updated design aims to identify the ATM and debit network more closely with its parent company, Discover Financial Services.

ATM Industry Association 
launches new business plan, brand look

A more modern look was 'past due' for the organization, which produces multiple conferences, best practices documents, online training, and more.

KeyBank, Cardtronics strike ATM branding deal

The Cleveland-based FI will put its brand on 25 Cardtronics-owned ATMs located at Rite Aid stores in New York state.

Alaska USA FCU doubles ATM footprint via Cardtronics branding deal

The branding agreement covers more than 200 Cardtronics-owned and -operated ATMs at retail locations in Washington state and California's High Desert.

Shazam rebranding strategy seeks to convey product diversity

The company believes that a consolidated brand identity and new tagline will help it to position itself for future growth.

Cardtronics, Fresh & Easy markets partner for deployment of ATMs

Cardtronics will install and operate 165 brandable ATMs at existing Fresh & Easy natural foods markets.

Paramount to go pink for October

Paramount Management Group will turn its ATM video toppers pink to observe National Breast Cancer Awareness Month.

Mystery ATM dispenses cash, and then some

Londoners might have thought it was a malfunction when they received extra cash, but there was a method to the 'mad money.'

Eastern Bank, Paramount partner to brand service plaza ATMs on Massachusetts roadways

The nation's oldest and largest mutual bank will expand its ATM footprint with 17 branded locations along Interstate 95 and Route 3.

Mississippi CU Association, Dolphin Debit seal strategic service partnership

Dolphin will work with MSCUA to provide solutions that can reduce ATM operating expenses by up to 30 percent, the company says.

EMVCo logo gets an all-new look

New branding introduces a 21st century look and feel into materials and communications (including a spiffed-up website) supporting the 20-year-old technology.

PAI, SchoolsFirst FCU strike branding deal on LA ATMs

Payments Alliance International lands yet another branding agreement on ATMs it owns and operates in Rite Aid pharmacies.

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Discover how to craft an effective brand message for your product or service — and then learn how to deploy it effectively as well, by developing a comprehensive branding strategy that will build awareness and bring in new business.