EMVCo logo gets an all-new look

New branding introduces a 21st century look and feel into materials and communications (including a spiffed-up website) supporting the 20-year-old technology.

FEATURES


Boost brand awareness with effective ad strategies

For many FIs and IADs, promotional messages at the ATM can generate the extra jolt of power that moves a current or potential customer to action.

3 ways to keep the focus on the customer

One customer's bad experience and three common-sense ways to ensure that your customers will never have one remotely like it.

It's not an ATM. It's another branch.

It might be time to start considering your individual ATMs as mini-branches and to begin thinking about how to deliver an experience befitting of their importance as such.

The rise of the ATM — self-service banking’s main touch point

How could the dinosaur that is ATM technology possibly survive — much less thrive — in a country full of tech-obsessed millenials? Convenience.

Are cash and prepaids the key to helping customers budget ... and keeping them loyal?

A 2014 consumer financial literacy survey from Harris Poll notes that only 39 percent of U.S. adults are keeping a budget or tracking their spending.

From bail bonds to bollards: The value of ATM advertising

Opportunities abound, on-screen and off-, to increase the value of an ATM placement through advertising.

Busting out of the ATM branding rut

The best way to get out of a rut is to change how you think about the problem, according to Josh Streufert, creative director for Weber Marketing Group. Streufert cited Akira Yoshizawa, grand origami master of Japan, as the perfect...

To increase positive brand image, eliminate negative impressions at the ATM

In the Internet age, negative comments and reviews can go viral in the worst possible sense. Companies scramble to "clean up" customer service issues and draft plans to help their employees turn bad situations into, if not positive, at least...

Could mobile be the future for ATMs and FI brands?

You might have heard the buzz about mobile and cardless payments. Tech companies around the globe are touting mobile wallets, near field communications and other technologies as the "future of payments." Target is already offering mobile coupons through their "Cartwheel"...

4 examples of ATM branding to jumpstart a creative brainstorm

Many financial institutions and retailers still see ATMs merely as cash or transaction machines. In reality, creative thinking can transform a standard automated teller into a vehicle for brand outreach. Here are four examples of ATM innovation to help jumpstart your creative branding brainstorm. 1.

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NEWS


PAI, SchoolsFirst FCU strike branding deal on LA ATMs

Payments Alliance International lands yet another branding agreement on ATMs it owns and operates in Rite Aid pharmacies.

TD Bank serves up a memorable, multichannel 'thank you' to customers

In addition to phone, online and branch giveaways, the FI created some spectacular surprises for selected customers at the 'automated thanking machine.'

Cardtronics to purchase Welch ATM for $160M

The combined company will boast a global portfolio of 109,600 ATMs, including 92,500 retail ATMs in the United States.

PAI, OnPoint Community CU strike branding deal covering Oregon ATMs

Payment Alliance International, a provider of retail ATM solutions, and OnPoint Community Credit Union, the largest CU in Oregon, have announced an agreement under which OnPoint will brand all Rite Aid pharmacy ATMs in Oregon — 72 machines in all....

BSNB, Welch ATM enter branding agreement

Ballston Spa National Bank and Welch ATM announced today that BSNB will offer its customers surcharge-free access to ATMs at 44 Rite Aid Pharmacy locations in the New York State counties of Albany, Rensselaer, Saratoga, Schenectady and Warren. The machines...

Cardtronics rolls out new UK branding

ATM services provider Cardtronics is applying a new look and feel to the branding of its U.K. ATM estate, as the company rolls its Bank Machine, Cardpoint and CashZone holdings into a single identity — CashZone. During a transitional period,...

Canadian branding deal unites CIBC, Pioneer Energy, Cardtronics

Cardtronics Canada Ltd. and Canadian bank CIBC have entered an ATM branding agreement that will offer CIBC customers fee-free access to cash at more than 100 retail ATMs at Pioneer Energy fuel stations throughout Ontario. The deal marks a growing...

PAI, Ventura County CU partner to brand ATMs in Rite Aid stores

Retail ATM provider Payment Alliance International and Ventura, Calif.-based Ventura County Credit Union have entered an agreement that will place VCCU's brand identity on 23 ATMs at Rite Aid stores in Ventura and Santa Barbara counties. PAI will own and...

Long Island FI extends footprint to NYC with branding deal

Long Island, N.Y.-based Bridgehampton National Bank has announced the expansion of its ATM network to include 20 BNB-branded ATMs operated by Welch ATM. The machines are located in selected Rite Aid pharmacies in New York, Suffolk and Nassau counties. In...

Cardtronics, BBVA Compass strike ATM licensing deal

Cardtronics Inc. and BBVA Compass have wrapped up a contract that will allow the bank to put its brand on more than 300 Cardtronics-owned ATMs in HEB stores across Texas. The deal represents an increase of nearly 50 percent in...

Cardtronics strikes exclusive ATM deal with 192-store Tedeschi chain

Cardtronics Inc. and Tedeschi Food Shops have broadened their business agreement with the appointment of the Houston-based IAD as exclusive ATM services provider for the Rockland, Mass.-based convenience store chain. Under the new contract, Cardtronics will replace 130 ATMs operated...

Kern Schools FCU, PAI ink branding deal

Retail ATM solutions provider Payment Alliance International and Bakersfield, Calif.-based Kern Schools Federal Credit Union have entered into a branding agreement covering 22 ATMs at Rite Aid stores in Kern County. PAI will own and operate the ATMs, which will carry Kern Schools branding.

Sun Nat'l, Welch partner on ATM branding deal

Sun National Bank will offer its customers surcharge-free access to more than 800 ATMs located in Rite Aid pharmacies through a networking and branding agreement with Welch ATM. All of the ATMs will be situated in Sun's primary service areas...

Welch ATM, Five Star Bank strike ATM deal

As of Jan. 1, Warsaw, N.Y.-based Five Star Bank offers customers fee-free access to nearly 600 ATMs at Rite Aid pharmacies across the state through an agreement with Welch ATM.

PAI, River City Bank forge co-branding deal

Retail ATM provider Payment Alliance International and River City Bank — both based in Louisville, Ky. — have announced a branding agreement covering ATMs in selected Rite Aid stores in the greater Louisville area. The PAI-owned and -operated ATMs will...

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Over 2 billion people walk by a Cardtronics ATM every month – get that exposure for your brand! Place your brand on our machines, spread your custom marketing messages across our transaction screens, and enjoy tremendous exposure to passing traffic with backlit window signs and/or exterior signage in select retail locations. Branding with Cardtronics is simple: We provide everything - the ATM hardware and branding elements, management and monitoring of the day-to-day operations, along with the cash management and replenishment activities. Simply tell your cardholders where to go to get surcharge-free access to their accounts.