The ATM should be central to the omnichannel experience. Here's why.
Consider how your FI works to keep branding efforts constantly in front of your customers — including those engaging with you at the ATM.
Customization leads to increased awareness and revenue-generating opportunities at a time when FIs must use every channel to build their brand.
Fees are the No. 1 reason why consumers change FIs, and ATM fees are especially despised. Here are two ways to cut ATM fees and encourage consumer stickiness.
Quality, consistent branding, targeted campaigns, and strategies that fit the times are hallmarks of a successful marketing plan.
Tell the ATM Industry Association your true story about a time when cash came to the rescue.
For many FIs and IADs, promotional messages at the ATM can generate the extra jolt of power that moves a current or potential customer to action.
One customer's bad experience and three common-sense ways to ensure that your customers will never have one remotely like it.
It might be time to start considering your individual ATMs as mini-branches and to begin thinking about how to deliver an experience befitting of their importance as such.
How could the dinosaur that is ATM technology possibly survive — much less thrive — in a country full of tech-obsessed millenials? Convenience.