First Financial Bank, a subsidiary of First Financial Bancorp ($168 million in sales), wanted to create a welcoming environment for its customers.

A new, open floorplan makes customers feel like the bank is more interested in them than merely conducting transactions, First Financial says.

The bank is working to modernize its image and improve its brand.

First Financial Bank connected its exterior to the graphic communication systems and visual merchandising, making the branch more approachable. FRCH Design Worldwide is helping the bank with its redesign and brand integrity.