Better ATM Services has patented a technology that enables ATMs to dispense prepaid gift cards via the ATM cash tray, using standard cassettes within the machine.

A retailer using the Better ATM card-dispensing technology need only sign up for the service, select a card products and/ or promotions, and then convert the ATM’s cash-dispensing tray into a card-dispensing tray.

Now retailers can leverage in-store ATMs to generate additional revenue, by dispensing cards and promoting other products within the store.