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How branding can broadcast community involvement
Many financial institutions, large and small, pride themselves on a community focus. These FIs participate in local events, donate to charities, provide unique community programs and make a …
 | At community financial institutions — and other companies in the financial services realm — employees are often asked to carry out a number of collateral duties for which they're not formally trained. One of those is marketing. Here are … |
| Wincor Nixdorf has announced the release of a new version of its PC/E Direct Marketing software, a multi-channel one-to-one marketing solution within the Wincor Nixdorf ProClassic Enterprise Suite. The latest direct marketing software iteration adds … | |
 | "Do one thing every day that scares you," Eleanor Roosevelt famously said. That's all well and good, but Mrs. Roosevelt never had to figure out the four-digit code for malted milk balls at the self-service POS with three impatient people queued up … |
| Diebold Inc. has announced that it is installing deposit automation-enabled Opteva ATMs for Stanford Federal Credit Union, an FI that serves the Stanford University community. The company will also provide integrated services to streamline the … | |
| The ATMIA US 2013 conference offered a plethora of information for ATM owners and operators about EMV, PCI and ways to mitigate dropping interchange fees. However, the most interesting session for a branding-minded marketer was "ATM Marketing … |
| "Favourite Transaction" from i-design is finding favor with Brits. Just last fall the ATM-user service was introduced by British financial institution Nationwide Building Society and already, uptake for the solution is at 75 percent among NBS … | |
| An annual report by The Financial Brand has found that one-third of once actively tweeting CUs have called quits on their Twitter efforts. Additionally, the study found that follower growth is lagging, and of all followers, 20 percent are "junk … | |
| According to a report at RTT News, the boards of Cardtronics UK — an indirectly wholly-owned unit of Houston-based Cardtronics — and i-design Group PLC, a provider of ATM advertising software and services, have signed an agreement on the … | |
| Proper use of ATM innovation, placement and branding can introduce an FI's brand and advertise its convenience to potential customers. But, a financial institution's client base can only grow if its attrition rate remains low. As more people turn to … |
| Paramount Management Group, an IAD based in Lancaster, Pa., has announced an ATM branding agreement with The Adirondack Trust Co. of Saratoga Springs, N.Y. The agreement covers ATMs at Aviation Mall in Queensbury, N.Y. The program grants brand … | |
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Exploring the untapped revenue potential of self-service networks
The ATM channel is emerging as a sophisticated marketing tool that can target consumers when attention levels are high and decision-making is strong.Type: White PaperSponsored by: Wincor Nixdorf International -
Turn your ATM into an ROI Machine
ATMs are among the most effective and cost efficient advertising vehicles available to financial institutions. With tips on how to monetize and optimize this lucrative advertising channel, this white …Type: White PaperSponsored by: Graphic Tickets & Systems -
HDFC Bank - An NCR Case Study
In keeping with HDFC Bank's objective to provide world-leading, innovative services, it sought a solution to enhance and strengthen the relationships it has with its customers, across multiple …Type: Case StudySponsored by: NCR Financial Solutions -
"Got Milk?" - Why the ATM industry needs to remember it’s valuable and share that information with others
The ATM industry needs to remember why its valuable and share that information with others.Type: White PaperSource: Hantle USA, Inc. -
Benefits of ATM Branding and Advertising for your Bottom Line
Use ATM advertising to deliver a customized message to a targeted audience.Type: White PaperSource: ATMmarketplace.com
