Paramount, Adirondack Trust ink ATM branding agreement

Jan. 28, 2013

Paramount Management Group, an IAD based in Lancaster, Pa., has announced an ATM branding agreement with The Adirondack Trust Co. of Saratoga Springs, N.Y. The agreement covers ATMs at Aviation Mall in Queensbury, N.Y.

The program grants brand exclusivity to Adirondack Trust for all ATMs in the mall. The bank's identity will appear on ATMs, toppers, screens and wraps, delivering a fully branded experience to customers and non-customers alike, Paramount said in a news release.

"This agreement with Paramount reflects our ongoing commitment to our customers by expanding our ATM footprint in the North Country," said David Brown, senior vice president and COO of The Adirondack Trust Co., an FI with $1 billion in assets and 12 branches.

"This program provides our customers with a surcharge-free network, and it expands our ability to market new products to our customers and introduce our Bank to non-Adirondack Trust customers."

According to Paramount Management Group chief marketing officer Michael J. Tedesco, the company to provide its customers with more than simply a surcharge-free transaction network. "We provide the tools to service their customers and … to promote new checking and savings accounts, their mortgage lending, and insurance services, making our program a true extension of the bank's services."

Read more about retail/off premises ATMs.

Topics: Advertising / CRM , Branding , Distributors / ISO / IAD , Outsourcing , Retail / Off-Premises

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