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ATM outsourcing: a better branding idea?
ATM outsourcing options have been around for years but many financial institutions remain unaware of the process and benefits of outsourcing. Still others simply refuse to consider the possibility of …- Rebecca Hellmann -
Mobile banking: Increased acceptance equals greater opportunities for FIs
Mobile devices have become a part of everyday life around the world, used for banking, entertainment, communication, payments, budgeting and even shopping. A recent survey by the U.S. Federal Reserve …- Rebecca Hellmann -
Increase transactions and awareness with simple ATM branding
Many ISOs and ATM deployers seek to increase machine traffic and incremental revenue by offering branding options for financial institutions. However, FIs are sometimes leery about spending the money …- Rebecca Hellmann -
Brand expansion through branchless banking
While transactions at financial institution branches across the U.S. are dropping by approximately 5 percent per year, PC and Internet use are on the rise. The trend toward nationwide and even global …- Rebecca Hellmann -
Brand offers at the ATM: an innovative way to engage consumers
The ATMIA US 2013 conference offered a plethora of information for ATM owners and operators about EMV, PCI and ways to mitigate dropping interchange fees. However, the most interesting session for a …- Rebecca Hellmann -
ADA and the ATM Brand
The ADA requirements deadline for ATMs has long since passed, but many financial institutions have yet to make the upgrades to all of their machines. Some 50 percent of ATMs in the United States …- Rebecca Hellmann -
3 ways for your FI brand to better market ATM convenience
Proper use of ATM innovation, placement and branding can introduce an FI's brand and advertise its convenience to potential customers. But, a financial institution's client base can only grow if its …- Rebecca Hellmann -
5 simple ways to protect consumers and brand at the ATM
Personal and financial security is a serious issue in today's fast-moving and technologically complex world. And for many, the apparent ease with which criminals can gain access to passwords, PINs …- Rebecca Hellmann -
Branch traffic dropping; ATMs to the rescue
Despite a 22 percent rise in the number of financial institution branch locations in the U.S., branch foot traffic is at an all-time low. Transactions at branches throughout the nation are dropping …- Rebecca Hellmann -
Contactless cards: Are they right for the brand?
Major credit card and payment companies have been moving steadily toward the introduction of near field communication technology via smartphones and smartcards. The companies have presented NFC as …- Rebecca Hellmann -
The 4 questions an FI should answer before adding a new product or service
In a world of constant technology upgrades and changes, many financial institutions feel pressure to keep up with the times to draw in new business as well as to keep the old. However, spending the …- Rebecca Hellmann -
Branding basics: Make use of inherent ATM advertising
Many financial institutions are content to call out their ATMs with a branded fee notification sticker, a small sign and, maybe, a nice welcome screen. Why brand bigger when customers or members are …- Rebecca Hellmann
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Latest posts by Rebecca Hellmann
Rebecca Hellmann
Rebecca Hellmann is the marketing manager for Welch ATM, an independent ATM company that currently manages more than 15,000 ATMs throughout the United States.
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