Media Kit

Fb Share

Back in August 2011 I blogged that it was time for Europe to establish proper interchange or set up a structure for direct charging. Well, it comes as no big surprise that since then we have not seen any upward movement in ATM interchange. And it is significant to note that in the UK, one of Europe's most developed markets, rates fell again in January 2013 with the most noticeable drop on balance enquiries.

So it seems to me that it has become more urgent to campaign for the commercial freedom for all ATM operators to consider direct charging as an alternative route to the economic viability of their ATMs.

As we all know, security and compliance costs have risen for ATM operators during recent years. A good example is France, which last year introduced mandatory cash security in all ATMs.

The next big one in terms of operational costs for Europe's ATM operators is the proposed European regulation on data protection. And we are also eagerly awaiting the draft proposals on access to basic bank account services where ATMs seem to have been designated as the main provider of these services by the Europe's Parliamentarians.  "At whose expense?," one must ask.

How will Europe's commercial banks, savings banks, credit unions and independent ATM deployers develop the economic model to meet the demands of regulators without the facility to charge non-customers direct if interchange is a paltry amount?

I would like to remind you that in some European countries, direct charging at ATMs is not permitted under the transposition of the Payment Service Directive, but in others where it is not banned by the regulators, Visa Europe's internal rule book is preventing it.

In Germany, direct charging at ATMs, with the blessing of the competition authorities and the department of consumer affairs, is now two years old. Despite the early upheaval for some ATM operators and the continued gremlins of cross-border euro ATM transactions and Visa's continued block, it seems to have settled in well with the industry and the consumer.

Europe's 8,000 banks need of the right to direct charge so that they can start to fund, manage and develop the ATM channel more effectively.

This will be of equal benefit to the consumer who is starting to see the elimination of ATMs from typical low-transaction locations — primarily areas that are rural, sparsely or seasonally populated, and/or socially-deprived.

There is a glimmer of hope on the horizon as we await the outcome of the Polish parliamentary debate on direct charging. This is the country where, due to interchange decline of 65 percent in 2010, ATMs disappeared or their planned deployment didn't go ahead.

So almost three years on, the government is no longer prepared to tolerate the lack of access to cash for consumers outside of high-traffic urban locations. A victory in Warsaw's parliament will be a great turning point for ATMIA Europe's campaign to secure direct charging for ATM operators across the region. 

Related Content

User Comments – Give us your opinion!
Products & Services

Cashless ATM – a revolution in banking

http://global.networldalliance.com/new/images/products/5189.png

5189/Cashless-ATM-a-revolution-in-banking

Tomorrow Technology Today

http://global.networldalliance.com/new/images/products/Phoenix_DW.jpg

1031/Tomorrow-Technology-Today

KAL Transaction Processing Solutions

http://global.networldalliance.com/new/images/products/KAL_Logo_SF100.gif

1234/KAL-Transaction-Processing-Solutions

Project Management

http://global.networldalliance.com/new/images/products/6845.png

6845/Project-Management

OptConnect Cellular Amplifier (Booster)

http://global.networldalliance.com/new/images/products/4100.png

4100/OptConnect-Cellular-Amplifier-Booster

Managed Services

http://global.networldalliance.com/new/images/products/6913.png

6913/Managed-Services

ATM Supplies

http://global.networldalliance.com/new/images/products/Supplies_Photo_Pendum100.gif

1088/ATM-Supplies

Regulation and Compliance

http://global.networldalliance.com/new/images/products/6903.png

6903/Regulation-and-Compliance

Free Technical Support

http://global.networldalliance.com/new/images/products/4106.png

4106/Free-Technical-Support

ATM Branding

http://global.networldalliance.com/new/images/products/6317.png

6317/ATM-Branding

ATM Industry Perspectives from Europe

Latest posts by Flora Hamilton
Flora Hamilton
Flora Hamilton joined the ATM Industry Association (ATMIA) with responsibility for Europe in October 2009. Trained in business science, Flora has previously worked for the Public Relations Consultants Association, BBC Worldwide, the Press Association and Association for Measurement & Evaluation of Communication.
EMV, PCI and the ATM Industry
ATM & Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.