If you live in Europe or Latin America, you would be forgiven for thinking that almost every card carries Visa or MasterCard (or Visa Electron or Maestro) branding – most do.
However, a sneak preview of new research to be published shortly by Retail Banking Research (RBR) shows that on a global basis, less than half of the 7.4 billion payment cards are affiliated to one of the two best known card schemes.
This seemingly surprising statistic is because in North America, and especially in Asia-Pacific and Middle East and Africa, there are a wide range of other schemes; some are well known, such as American Express, Discover, Diners Club (owned by Discover) and JCB, some are relatively new and growing monumentally fast, such as China UnionPay, while many are simply local, domestic-only, proprietary or private label operations.
So what does this mean? Most significantly, there will be increasing competition to woo unaffiliated card issuers, not just between Visa and MasterCard, but also other schemes with aggressive ambitions on the global stage. This opportunity is particularly important because growth in the number of cards, and significantly, also usage and spending, is much higher in the under-penetrated regions of Asia-Pacific and Middle East and Africa.
The battleground is complicated by the types of cards being issued. Two separate trends are proceeding in parallel: the first is growth in issuance of debit cards to previously unbanked customers, and the second is expansion of credit cards, usually issued to consumers that already have a debit card.
The new research indicates that the first of these is slightly stronger than the second, so the share of debit cards worldwide will increase from 62% to 68% over the next five years. European authorities may be frustrated by the dominance of the two big card schemes, but on a worldwide basis there is still plenty to play for.
Reprinted from Banking Automation Bulletin (see www.rbrlondon.com/bulletin for more information)
417
http://global.networldalliance.com/new/images/slideshows/show417_thumb5898.jpg
TD Bank goes net zero energy
TD Bank goes net zero energy
407
http://global.networldalliance.com/new/images/slideshows/show407_thumb5665.jpg
ATM fee disclosure stickers
ATM fee disclosure stickers
387
http://global.networldalliance.com/new/images/slideshows/show387_thumb5320.png
GetBranded ATM wraps
GetBranded ATM wraps
376
http://global.networldalliance.com/new/images/slideshows/show376_thumb5045.jpg
Express Teller Services ATM surround installations
Express Teller Services ATM surround installations
373
http://global.networldalliance.com/new/images/slideshows/show373_thumb4988.jpg
GRG Banking Vietnam Day
GRG Banking Vietnam Day
346
http://global.networldalliance.com/new/images/slideshows/show346_thumb4575.png
ATMequipment.com at the ATMIA Show 2011
ATMequipment.com at the ATMIA Show 2011
347
http://global.networldalliance.com/new/images/slideshows/show347_thumb4583.png
Opt Connect at the ATMIA Show 2011
Opt Connect at the ATMIA Show 2011
345
http://global.networldalliance.com/new/images/slideshows/show345_thumb4569.jpg
Diebold ATM is the centerpiece of international art exhibit
Diebold ATM is the centerpiece of international art exhibit
336
http://global.networldalliance.com/new/images/slideshows/show336_thumb4475.jpg
Talaris Ltd.
Talaris Ltd.
332
http://global.networldalliance.com/new/images/slideshows/show332_thumb4431.jpg
Itautec displays cash dispenser and deposit-taking ATMs
Itautec displays cash dispenser and deposit-taking ATMs
Mini Payment Terminal-ZT2312
http://global.networldalliance.com/new/images/products/4007.png
4007/Mini-Payment-Terminal-ZT2312
Free Technical Support
http://global.networldalliance.com/new/images/products/4106.png
4106/Free-Technical-Support
Video: Consumer Research Webinar - 58 minutes
http://global.networldalliance.com/new/images/products/4049.png
4049/Video-Consumer-Research-Webinar-58-minutes
Second Line Maintenance
http://global.networldalliance.com/new/images/products/ATMSolutions_repairman.gif
543/Second-Line-Maintenance
KAL EMV Compliance Solutions
http://global.networldalliance.com/new/images/products/KAL_Logo_SF100.gif
786/KAL-EMV-Compliance-Solutions
First and Second Line Maintenance
http://global.networldalliance.com/new/images/products/FLM_and_SLM_100.gif
1083/First-and-Second-Line-Maintenance
Airis Sunlight Viewable Flat Panel LCD Display Upgrades
http://global.networldalliance.com/new/images/products/SunlightViewable100.gif
477/Airis-Sunlight-Viewable-Flat-Panel-LCD-Display-Upgrades
Contour Direct-Connect Cellular Service
http://global.networldalliance.com/new/images/products/productlogo.gif
1130/Contour-Direct-Connect-Cellular-Service
ATM Parts
http://global.networldalliance.com/new/images/products/4409.png
4409/ATM-Parts
SOLVPRO SERVICE™ - The Standard for Service Excellence
http://global.networldalliance.com/new/images/products/Solvpro_Service_logo_100.gif
3708/SOLVPRO-SERVICE-The-Standard-for-Service-Excellence
|
Inside NetWorld Alliance Network Self-Service World
|
Popular on NetWorld Alliance | Other NetWorld Alliance Sites | Global Partners |