EFTA to host emerging payments conference

Sept. 17, 2012 | by Suzanne Cluckey

The Electronic Funds Transfer Association is extending an invitation to ATM industry members to attend "The Future of Emerging Payments: a Pre-Election Analysis," on September 26 and 27 in Washington. The conference will look at the payments industry against the backdrop of contentious national elections — and examine the possible impact of election outcomes on the entire payments system over the next four years.

A picture of emerging payments

General sessions on day one will look at the current picture of emerging payments — and the strategic, regulatory and security issues that they raise for all players in that segment. "The general session speakers really were designed to cut across all business segments in our membership and beyond," said EFTA President and CEO Kurt Helwig.

Cyber security expert Shawn Henry will present the general session, "Growth of the Cyber Threat: Operating in a Hostile Environment and What You Can Do to Better Secure Your Network." Henry spent 22 years with the FBI and served the agency's top official on cyber crime until his retirement in 2011. Henry now serves as president of CrowdStrike, a security technology firm.

Bob Hunt, assistant vice president of the Federal Reserve Bank of Philadelphia payment cards center, will provide an inside view of current trends and issues concerning payment cards, a financial segment that continues to grow at an accelerated pace and which recently has drawn scrutiny from the Consumer Financial Protection Bureau.

Mobile payments will figure large at the conference, with a presentation by PayPal's head of business development, financial innovations, Arkady Fridman. According to EFTA President and CEO, Kurt Helwig, the PayPal presentation will offer an overview of the mobile payments world. "What we've asked of them is a more strategic kind of view of mobile payments now and maybe where that market may be going, one year, two years, five years down the road," Helwig said.

Election analysis from Charlie Cook

Day two of the conference will open with a keynote presentation by Charlie Cook, one of the nation’s leading authorities on American politics and U.S. elections. Cook is editor and publisher of the Cook Political Report and a political analyst for NBC News and National Journal. He has been named "one of the best political handicappers in the nation" by the New York Times.

Cook will offer his insights and analysis of the November elections, providing context for the smaller group sessions that follow. "Charlie Cook is going to give us what he thinks will happen, And then I think in the some of the sessions we'll drill down into that and discuss — particularly at the legislative and regulatory session — what that may mean," said Helwig.

Workshops to prepare for ... whatever.

Day two workshops will offer three tracks corresponding to the three councils that comprise the EFTA — government payments, legislative and regulatory issues and emerging payments. Across these three categories topics will touch on all segments of the payments industry, Helwig said.

For instance, one session on legislative affairs will cover the EFTA signage question, Helwig said. The status of Reg E legislation will be addressed by Catherine Galicia, who is senior counsel for the Senate Committee on Banking, Housing and Urban Affairs. "It's first on her list of things to address," Helwig said. Galicia will also discuss prepaid, international remittances and the role of the CFPB in banking.

Additional day-two groups will cover Federal Financial Institutions Examination Council guidelines for multi-factor authentication, mobile payments, cyber security legislation, privacy issues and more.

Helwig said the ultimate goal of the conference was to provide attendees with the knowledge they need to roll with the changes that come with this year's elections — whichever way they go. "I'd like for the attendees to be able to take what they learned from this and make some business plans accordingly. [There are] just some things to be prepared for should the election go one way or another; things they might want to be mindful of, and maybe a better sense of where we are with emerging payments and mobile payments."

EFTA is extending its members rate for "The Future of Emerging Payments" to all ATM Marketplace subscribers and ATM Industry Association members. Additional session and registration information is available at the EFTA website. To take advantage of the EFTA members rate, enter the coupon code Board Affiliate when registering.

For more on this topic, visit the Associations/Conferences research center.

Topics: Associations / Conferences , Mobile Payments , Regulatory Issues , Security , Trends / Statistics

Companies: ATM Industry Association (ATMIA)

Suzanne Cluckey / Suzanne’s editorial career has spanned three decades and encompassed all B2B and B2C communications formats. Her award-winning work has appeared in trade and consumer media in the United States and internationally.
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