An annual report by The Financial Brand has found that one-third of once actively tweeting CUs have called quits on their Twitter efforts. Additionally, the study found that follower growth is lagging, and of all followers, 20 percent are "junk."

The study's authors point out that the early adopters among FIs launched their Twitter accounts in 2007. "That means Twitter has been around for six years now in the retail banking industry — hard to call it an 'experiment' any longer," Financial Brand said.

Within that six year span some larger FIs have developed traction for their Twitter programs, but others found they were just spinning their wheels, leading one-third of them to give it up.

Taken together, credit unions reach a Twitter following equal to less than one percent of their collective membership. That's an average of one follower for each $1.5 million in CU assets, or one out of every 126 CU members.

Readers can compare the full 2012 and 2013 survey results at the Financial Brand website.

Read more about trends and statistics.

 

Related Content

User Comments – Give us your opinion!
Products & Services

Automated Teller Safes

http://global.networldalliance.com/new/images/products/5787.png

5787/Automated-Teller-Safes

iDynamo Secure Card Reader Authenticator

http://global.networldalliance.com/new/images/products/4295.png

4295/iDynamo-Secure-Card-Reader-Authenticator

KingTeller - A5(08) - TTW Cash Dispenser

http://global.networldalliance.com/new/images/products/1146.png

1146/KingTeller-A5-08-TTW-Cash-Dispenser

True Multi-Vendor Solution

http://global.networldalliance.com/new/images/products/Phoenix_TS.jpg

1150/True-Multi-Vendor-Solution

TMD Security Pack DIP: Anti-skimming with integrated Skimming …

http://global.networldalliance.com/new/images/products/6209.png

6209/TMD-Security-Pack-DIP-Anti-skimming-with-integrated-Skimming-Device-Detection-and-Tilt-and-Vibration-Protection

A98 ATM Key Management System – A98-R - Remote Key Module

http://global.networldalliance.com/new/images/products/A98_R_100.gif

3765/A98-ATM-Key-Management-System-A98-R-Remote-Key-Module

Web-based Clients

http://global.networldalliance.com/new/images/products/6621.png

6621/Web-based-Clients

Retail Lobby Model ATM

http://global.networldalliance.com/new/images/products/6925.png

6925/Retail-Lobby-Model-ATM

Software Security – NCR Solidcore Suite for APTRA™

http://global.networldalliance.com/new/images/products/NCR_logo_100_0409.gif

3728/Software-Security-NCR-Solidcore-Suite-for-APTRA

Physical & Electronic Security

http://global.networldalliance.com/new/images/products/779.png

779/Physical-Electronic-Security

NCR
Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.