Pendum
Elan

MasterCard has announced that it is making some of the company's proprietary technology solutions available to other U.S. debit networks in order to facilitate migration to the EMV standard. MasterCard will allow acquirers to brand transactions originating from the Maestro application identifier for all debit networks within the United States.

The move will allow issuers to simplify their EMV implementation and enable chip entry with potentially lower costs, Master Card said. As merchants and their acquirers map out their terminal plans, they will be able to further optimize their investments, simplify their certification processes and choose their routing of debit transactions, the company said.

"By making our EMV solution available today, debit networks, merchants, acquirers and processors can take advantage of a market-ready solution currently in place," said MasterCard president for North America Chris McWilton. "This will allow financial institutions to begin issuing EMV cards across their portfolios immediately, rather than waiting for a new solution to be developed."

Jane Cloninger, director at Edgar, Dunn & Co. said that extensive conversations had gone on among EMV Migration Forum members, as well as members of other groups, about the need to establish a common system to support debit transactions.

"Based on our experience around the globe, this announcement is a good step to continue the momentum of the U.S. market's migration toward EMV," she said. "We applaud MasterCard for taking a leadership position in this turning point for the industry."

Additional details concerning the implementation of the Maestro AID will be shared with the parties involved in coming weeks.

For more on this topic, visit the EMV research center.

 

Related Content

User Comments – Give us your opinion!
Products & Services

ATM Testing On-Demand Worldwide - Web FASTest™

http://global.networldalliance.com/new/images/products/WebFastest_logo100.gif

3710/ATM-Testing-On-Demand-Worldwide-Web-FASTest

NCR Total ATM Services

http://global.networldalliance.com/new/images/products/4734.png

4734/NCR-Total-ATM-Services

ATM Parts

http://global.networldalliance.com/new/images/products/424.png

424/ATM-Parts

High performance retail ATM - 1800 CE

http://global.networldalliance.com/new/images/products/1800CE_100.gif

3733/High-performance-retail-ATM-1800-CE

Dynasty's Clients and Partners

http://global.networldalliance.com/new/images/products/Dynasty_100.gif

1170/Dynasty-s-Clients-and-Partners

KingTeller- A4(08) Lobby Cash Dispenser ATM

http://global.networldalliance.com/new/images/products/1145.png

1145/KingTeller-A4-08-Lobby-Cash-Dispenser-ATM

ATM and Financial Self-Service Device Connectivity – JAM SI

http://global.networldalliance.com/new/images/products/LogoJAMSI.gif

3744/ATM-and-Financial-Self-Service-Device-Connectivity-JAM-SI

Serve Versatile Demands—Full function Lobby ATM H38NL

http://global.networldalliance.com/new/images/products/3736.png

3736/Serve-Versatile-Demands-Full-function-Lobby-ATM-H38NL

Maintenance Services

http://global.networldalliance.com/new/images/products/6843.png

6843/Maintenance-Services

ATM/Debit Payment Authorization and Transaction Switching System

http://global.networldalliance.com/new/images/products/4224.png

4224/ATM-Debit-Payment-Authorization-and-Transaction-Switching-System

Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.