The ATM Industry Association has published the new best practice manual, "Best Practice for Developing and Deploying the ATM in a Multi-Channel Retail Banking Delivery System."
The manual was developed to help FIs address the growing complexity of coordinating and managing retail delivery channels that offer an ever-increasing number of consumer options. The ATMIA Global Bank Council provided input for best practices.
"We are seeing once-in-a-decade technology shifts in our industry and the ATM is well-positioned with its global infrastructure to remain a dominant force as it evolves into a payments hub." said Mike Lee, CEO of ATMIA. "These best practices provide thought leadership on how best to manage common customer experiences, messages and branding across both new and established delivery channels."
Until recently, FIs owned or managed all of their retail delivery channels. But with the explosive growth of smartphone and tablet use, they now face the challenge of delivering banking services to channel they do not own — consumer-owned devices.
In this new environment, ATMs serve as a secure hub that can link and enhance all of those other delivery channels. The guide takes a global perspective, showing how financial institutions can leverage their ATM assets in a new era of consumer choice.
"This new work, along with recent additions on ATM security and ATM contactless acceptance demonstrates ATMIA's commitment to providing members with thought leadership and access to the industry's most relevant and extensive best practice resources," said ATMIA US executive director David Tente.
An executive summary of "Best Practice for Developing and Deploying the ATM in a Multi-Channel Retail Banking Delivery System" can be viewed at the ATMIA website. Active association members may download the complete manual.
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