Triton Systems has wrapped up a reseller agreement with Digital Processing Solutions, developer of Digital Donations, that allows the ATM manufacturer to integrate the Digital Donations platform throughout its ATM range. This will give Triton ATM owners the ability to support nonprofit organizations through their Triton-branded machines.
The software automates the giving process from the initial donation request to the collection of funds to the transfer of donations to the charity. Digital Donations also rewards donors with instant incentives.
"According to the most recent Federal Reserve Payments Study, there were over six billion cash withdrawals made at ATMs in 2011, making this an ideal fundraising platform for the Digital Donations technology," said Keith Orlean, president of Digital Processing Solutions. "Additionally, advertisers increasingly recognize the possibilities the ATM presents for marketing of products and services. Our instant incentive program will provide advertisers the ability to provide offers and discounts to those who donate by printing their offer on the customer receipt."
"We are excited about the opportunity to provide the Digital Donations software and instant incentive program as part of the consumer experience at our ATMs," said James Phillips, vice president of sales and marketing at Triton Systems. "[W]e believe accepting donations at ATMs is an effective way to derive additional usage and transaction revenue … We have seen the success of ATM fundraising, with banks such as Wells Fargo raising $1.3 million for the Red Cross in 30 days for Japan relief. We look forward to offering a solution to consumers that promotes awareness and enhances fundraising for non-profits and foundations around the world."
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