Nautilus Hyosung

Let's say that, in your wallet, you have one crisp and clean $20 bill and one wilted and worn $20. Researchers say you'll reach first for the nasty old note to make your next cash purchase.

Fabrizio Di Muro and Theodore Noseworthy, both professors at Ontario, Canada, universities, claim that the physical condition of money influences spending choices, said an article in the London Telegraph. "Consumers may value a crisp banknote more than a worn bank-note because they believe the latter is disgusting and thus want to be rid of it," the professors said.

The two reached their conclusion based on studies in which consumers were given either crisp or worn bills and then given a series of shopping tasks to carry out. They tended to use up the worn bills first, even in a case where a smaller denomination (but newer) banknote would have done.

The exception to this rule, the Telegraph article said, was when people were in situations that had a social context, such as an expensive boutique. Then they would pay with the new banknote.

For more on this topic, visit the trends/statistics research center.

Related Content

User Comments – Give us your opinion!
Products & Services

ATM Parts


FINsim - ATM simulation stress testing software


Provides Variety of Optional Functionalities—Banking Kiosk K20


Refurbished ATMs




Serve Versatile Demands—Full-function TTW ATM H38N


Durable and Attractive Composite Series Kiosks


ATM Transaction Processing - IADs, ISOs, Distributors


Small Footprint, High Performance - Cash Recycler H68NL


B3 Kiosk


Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.