Scotland-based i-design, a provider of self-service customer engagement solutions for the banking industry, has announced the launch of its new Favourite Transaction functionality. The company is officially introducing the technology in a rollout across the ATM fleet of Nationwide Building Society.
Favourite Transaction is an add-on component to the company's flagship joono software solution and represents an industry first. The software enables an ATM to present cardholders with their most used transactions automatically, eliminating the need for manual setup by the customer. The program also adapts itself to a customer's changing transaction habits.
"During our initial pilot we were delighted to see customer uptake of around 68%, proving that the vast majority of customers do indeed conduct the same ATM transactions on a regular basis," said Adrian Roberts, head of ATMs and branch design at Nationwide. "We are always looking for innovative ways to make life easier for our customers and so we are pleased to make service at Nationwide ATMs a quicker and simpler experience."
Following the pilot test of Favourite Transaction at Nationwide Building Society, the FI is rolling out the solution on their entire network of 2,000 ATMs.
"We have had a long and close relationship with Nationwide and were delighted to be able to work in partnership to realize this global innovation using our joono platform," said Ana Stewart, CEO of i-design Group PLC. "Extensive market research and field trials were carried out throughout the development which consistently proved that this unique service delivers great value to customers."
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