The Genesee Valley Center shopping mall in Flint, Mich., has entered into a five-year agreement with Paramount Management Group to provide ATM banking and digital signage services throughout the mall, according to an announcement from Paramount.
The program will include bank-branded ATMs along with a 19-inch digital signage video screen displaying marketing campaigns on top of each ATM. The Paramount ATMs also will offer a Wi-Fi and Bluetooth program, the company said.
Paramount is working in partnership with Touchpoint, a company that delivers advertising content to consumers' mobile devices. Touchpoing technology offers consumers free Wi-Fi access and delivers coupons, special offers and relevant content from retailers both inside and outside of the mall, according to the announcement.
"We are excited to offer Genesee Valley Center our total ATM Solution," said Michael Tedesco, CMO for Paramount Management Group, in the announcement. "Our program provides consumer awareness and resources to make their shopping experience easier."