ATM manufacturer GRGBanking has established its Europe subsidiary in Vilnius, the capital city of Lithuania. The office, which opened on March 9, 2012, will serve as GRG's springboard for the further expansion in Europe.

"Knowledge of regional languages, markets and culture is important to the success of a sales office, and Lithuania has a great talent pool for this kind of work," said Pranas Griškevičius, director of GRG Banking Equipment Europe UAB.

The new Lithuania-based subsidiary will provide equipment maintenance and ensure service quality control throughout Europe. The company plans to build a team of 50 members, including sales managers, project managers, engineers and technical support specialists, in a few years.

"The cost of deploying a technical support specialist from Vilnius to another European city is quite small, and the entire continent is accessible within two or three hours from Lithuania. In Germany, it can take that long to get from one point to another in the same city," said Griškevičius.

For more on this topic, visit the manufacturers research center.

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