Touchpoint Technologies LLC, a mobile marketing company, announced today in a news release that it has formed a strategic partnership with FAM Capital Group, a national deployer and operator of ATM networks. As part of a 10-year partnership, Touchpoint will embed its mobile technology into 16 FAM-owned and operated ATMs in the Times Square area of New York City, giving marketers access to the quarter-million pedestrians who enter Times Square each day.
Touchpoint's proprietary technology allows it to direct ads to mobile devices within a 300-foot radius of the host device — in this case an ATM. When a device comes within range of the broadcast zone, the device is "pinged" with an "opt-in" message. If the device user accepts the message, content from the Touchpoint Broadcast Unit is transferred to the mobile device where it can be viewed, stored and acted upon.
"Times Square is an iconic world landmark defined by its advertisements and spectacular billboard displays that broadcast messages broadly to the area," said Barry Van Scoten, chairman and CEO of Touchpoint. "The Times Square deployment connects brands with their audiences — who are primed to receive messages and to take action — in a way traditional billboards cannot. We look forward to tracking the success and impact of this leading-edge location-based mobile marketing initiative."
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