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Founded last month by a 25-year-old entrepreneur, Brooklyn-based Free ATMs NYC is giving consumers free ATM transactions, if they are willing to first watch a 15- to 20-second advertisement.

According to a report from CNN, the company says it has already landed two advertisers for its service. The company has one machine deployed so far, at the legendary music venue The Knitting Factory, but has ambitious plans for "several thousand" by the end of 2012.

For more information on this topic, visit our installation/deployment research center.

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