Research and Markets today announced the availability of a new report on the prepaid payment card market from Global Prepaid Exchange, "Prepaid Market Assessment: Germany, Austria, Switzerland."
According to the report, the major prepaid opportunities in the DACH region are government disbursements, transportation, gifting and corporate incentives and benefits. The sector most likely to see the strongest growth in the next five years (15-20 percent annually) is government prepaid.
Four applications are expected to be open loop exclusively: general purpose reloadable, FX and travel, remittance and payroll. Fuel and transportation applications are expected to be closed/restricted loop only.
Comparing the application potential per country, by its volume, Germany represents one of the largest potential markets for prepaid in Europe, the report states. In the DACH region, Germany constitutes 73.0 percent of the market opportunity, Switzerland 16.7 percent and Austria 10.3 percent.
The size of the market opportunity for each prepaid application differs between the countries based on a number of factors, including retail sector concentration, payment instrument preferences, size of the unbanked population, taxation and regulation and a selection of other criteria.
There are no prepaid applications rated at the mature stage of the product life cycle in the DACH region. The report states that applications such as gifting and corporate incentives and benefits have been around for more than 10 years and are still experiencing strong growth.
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