Fiserv Inc., a provider of financial services technology solutions, has announced that it has signed an agreement with Minnesota-headquartered Sunrise Community Banks to provide general purpose reloadable and gift card processing services.
"We have a track record in the prepaid space and have found that prepaid cards are an ideal way for us to reach and serve consumer segments not currently in the financial mainstream," said Trinity Surat, eBanking director of Sunrise Community Banks. "The Fiserv platform will provide us with the flexibility and reliability to quickly and easily implement and manage our program."
Sunrise GPR cardholders will be able to choose how much value to load onto a card and use the cards like cash wherever debit cards are accepted at the point-of-sale. Cardholders will also be able to use multiple load options such as direct deposit, withdraw at participating ATMs and retail locations, and pay bills and shop online, according to a press release.
For more information on this topic, visit our retail/off-premises research center.
